Before Jenny Craig finally shuttered its doors, they attempted one last effort to reinvigorate their brand. We did our best to breathe new life into Jenny. When wellness is linked to the next TikTok trend, a traditional diet company, like Jenny Craig, needed to tap into real motivators that felt fresh and rooted in real people's goals. We retired the before-and-afters and instead, focused on the things people actually look forward to. We leaned into the positive goals that get people to sign up for a Jenny Craig plan and talked about how you feel—and having energy to play with your kids. 

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We tapped into lo-fi trends and eras-esque nostalgia to bring forward a fresh campaign approach that felt more organic, more real. The food may have been packaged, but the success stories were authentic. Everyone has that "One Day" and with Jenny, we brought that day a bit closer within reach.