I started my career in entertainment marketing and key art design (I scanned slides—SLIDES!—of Halle Barry for the Catwoman key art) and soon grew into brand identity design. I created the look and feel for show launches (I designed the logos for many Disney hits), and soon I was designing identity systems for the studios themselves. One of my favorite early-career assignments was developing the brand identity and marketing materials for SONY Entertainment's content showcase that refreshed every year. I started working with SONY while I was at DZN, and then brought in projects from SONY to SLICK Creative and Quigley-Simpson, as well, when my former boss moved over to work in-house at SONY. 

 

There were two strong female leaders who mentored my career early on (shout out to the Lisas) and gave me a shot at taking on bigger projects, like the SONY Entertainment branding assignment. We won the business, and soon I was leading the identity design. That project taught me how to think critically about design and how it communicates the values of a brand. We were inspired by their logo mark and developed campaigns that truly celebrated "lighting up screens around the world." I also learned how to leverage design to tell stories across multiple media. My work could be seen across the web, lot signage, print collateral, Variety ads, and more. It was amazing to see my work out in the wild—and I was hooked. I knew I had a knack for building brands—it married my love for strategy, design, and working across different media to tell compelling stories.