Great Big Stories

In partnership with CNN's production team, Great Big Story, we crafted a branded content series that uncovered very personal and unique reasons for why people travel. The series was inspiring and reflected the strategy of our Inspired By You campaign that tapped into people's passions and leaned into real stories. We guided every step of the content series, which ran on CNN's media channels, and featured powerful moments of connection, like the anniversary of D-Day or an all-women motorcycle gang. I had the pleasure of attending and creative directing these shoots and I loved amplifying these stories. They exemplified the power of travel to connect us to something more meaningful.