My Story

Creativity is in my blood. I have been an artist and storyteller my entire life. When I was young, I couldn't stop drawing, painting, building, making, doing, writing, and tinkering. My first ad pitch was when I was in second grade, and I wrote a commercial for Keds Shoes.

I moved to Los Angeles to study film at USC and quickly learned I also had a passion for design and strategic problem solving. I loved my classes in communications, art theory, philosophy, and photography. I turned to advertising to combine all of my passions in one place. 

My college filmmaking skills haven't gone to waste. I've been fortunate to direct campaign shoots and branded content to bring forward compelling stories from around the world. I love the feeling of landing on a big idea, and then seeing it across screens large and small.

I haven't lost my curiosity and innovative spirit. I love that advertising is ever evolving, and I've always been at the forefront of what's new and next. From teaching myself to code to being an early adopter of AI, I love pushing the boundaries of what's possible with new tech and new tools to help creatives bring ideas to life more efficiently. I'm a stickler for creative workflows and continue to develop better ways to work that enable big ideas to flow.

No matter the tech, I'm still a humanist and feel that connecting to people through something meaningful, sharing a laugh, and feeling relatable is always the best way to be memorable.  

Humans evolved through storytelling, and stories continue to shape my approach to ideas and creative leadership. Everyone has a story, a history, and a dream of where they want to go. As a creative leader, I want to honor these stories and different perspectives. I want to create a space where people feel welcome to share new ideas, no matter how "out there" they might be. That idea can spark something—and that's where the magic begins. 

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