NICOLE ELLINGSON
Your Key to Connection
Marriott Bonvoy / Chase
As we emerged from our cocoons post-pandemic, there was one thing we all craved: connection. Travel was ready to answer the call. After a wealth of research confirmed what we already knew, we launched our new campaign with a goal to connect travelers to the people and places they love. We positioned the Boundless Card as your key for unlocking the experiences—and incredible stays—that bring you closer to the moments you'll never forget.
To launch our campaign, we orchestrated a massive shoot in Bali that captured a variety of travelers culturally immersed in some of the most unique locations—and hotels—the world has to offer. We supplemented our campaign with a content creator shoot in Iceland for an extensive range of rich storytelling across multiple channels.
Unlocking Access
Our graphic approach to the campaign leveraged visuals that draw you in, break the frame, and open up a world of possibilities.
Out-Of-Home
Our campaign approach inspired custom 3D graphics across Chase-owned out-of-home placements in Times Square, World Trade Center, and Madison Square Garden. Our zipliner garnered attention and earned media as a break out display.
PHOTOGRAPHED BY TANVEER BADAAL
Connected Journeys
In addition to our advertising campaign, we also launched a custom series in partnership with Business Insider. I led the creative direction for the series to tap into our platform of connection through following your passions.
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