THE RITZ-CARLTON / Chase

Traveling the world and staying in The Ritz-Carlton is not a bad assignment. Honoring a legacy luxury brand comes with a special sensitivity, though. The Ritz-Carlton has a clear style and voice, and I developed the Perfect Moments campaign to respect their brand by highlighting both the beautiful destinations and those intimate details that make a stay at The Ritz-Carlton so special. The Ritz-Carlton Card we designed is printed on metal and quickly became the ultimate status symbol. From Club Level access to elevated stays, The Ritz-Carlton Card helps you capture those perfect moments—those mementos you'll never forget. 

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The Perfect Moments campaign ran across video, digital, social, print, and branded content. We had multiple campaign shoots to capture those perfect moments in places like Grand Cayman and Barcelona, and we created a style guide to inform our approach to photography to include both details and establishing shots. You'll spy photography that I shot in our editorial content with the Wall Street Journal.