Gatorade underwent a complete rebrand and the team at TBWA\Chiat\Day launched a new brand campaign that I supported with bespoke digital and social experiences in a time when smartphones had just launched and Facebook was still a novelty—a time when people posted pictures with their friends more than politics.

 

I've always been at the forefront of what's new and next, so I taught myself how to code and was an early adopter of social media and digital spaces for experiential advertising. I love any new tools for creativity. I supported the launch of That's G with initiatives that were pretty fresh for the time and built a robust online experience where people could engage with their favorite athletes and be immersed in the science, the sweat, and the stories.